Crisis PR Plan
Even world class companies run into crisis situations, so it is important to have a crisis PR plan in place so that you are prepared for that unexpected emergency.
Preparation is the key to crisis planning and the first step in the process is conducting a PR risk management audit.
The crisis communications audit will highlight vulnerabilities within the organisation and help you pinpoint where a crisis might develop.
You then need to form a crisis PR team and get your operational plan in place. That will include deciding who does what, who your spokespeople will be and where your crisis PR team will operate from.
Beattie Communications can help you with the entire crisis PR planning process including paper work, contact logs, fact sheets, ghost websites and the provision of on-camera media training for those who may have to brief journalists.